Why BMW Cars Are Still Popular Even Though They Are Expensive & Unreliable

The point of car reviews and top-ranking car lists is to educate car buyers about which vehicles present the most value, reliability, and safety. But some car brands and models that fail to top these lists continue to be fan favourites among car buyers. 

BMW is one of those brands, known for its performance and luxury models, that routinely finds its cars on the lists for least reliable and most expensive. So, why are they still so popular? What is it about driving a BMW that car owners still love so much despite its poor reliability?

BMW Cars are Expensive With Little Reliability

While the pricing varies, it’s understood that BMW vehicles land at the higher end of the price spectrum. A brand new BMW costs millions of Naira in Nigeria. These same cars, as reported by Consumer Reports, have poor reliability ratings, ranking 11th out of a class of 16 models.

However, buying a BMW isn’t the only costly feature. Maintenance, parts, and repairs for these German-made rides make BMWs some of the most expensive cars to own, as well. 

BMW Cars Still Have Good Performance & Are Fun to Drive

In trying to identify what makes the BMW brand so popular, one word keeps reappearing – performance. At the end of the day, BMW is synonymous with power and performance, making it the sporty luxury brand that’s fun to drive. Some even say that only BMW can offer sheer driving pleasure.

Whether it’s the company’s attention to weight distribution, the common rear-wheel drive, or the more responsive steering, all models are designed with performance in mind. The engines are smart as are the gearboxes, that offer quick acceleration, a boosting response, and smooth shifting. 

Car Owners Still Love BMW Cars 

BMW spends extra time designing style and comfort in their vehicles. When you mix performance with its upscale level of comfort, you have a top pick for car lovers. People who spend great lengths of time each day in their cars want something that drives well but is also comfortable and smart. The reputation of the brand helps commuters make a statement when they pull up to the office, too.

On this Reddit thread, it’s evident this question comes up – what’s so great about a BMW? Most of the comments point out it’s about status first and performance second. People insist their cars represent their personalities and make a strong first impression.

BMW and its iconic badge sy, symbolize sophistication and wealth. One Reddit commenter said, “They’re good-looking cars, and people like good-looking cars.” Another pointed out that owning a BMW is all about signifying class and success.

BMW Still Offers Variety 

Other luxury brands sometimes offer models within niche segments. BMW tends to branch out. Variety in model, trims, packages, and features makes finding the perfect BMW for consumers relatively easy.

It continues to be a brand to meets the needs of families who want SUVs, consumers who want luxurious performance sedans, and even those who need aggressive and sporty convertibles. The German automaker recognizes it has the ability to produce top-performing models that meet nearly every need car buyers have.

Conclusion

When looking at why people still love and buy BMW cars, it comes down to personal preferences when it comes to buying cars. Even the poor reliability and high-end price tags don’t deter buyers from parking BMW models in their garages. Regardless of its ranking in reliability and price, BMW is winning.