Sikh billionaire and entrepreneur Reuben Singh is known for his passion for cars and matching his turbans to his Rolls-Royces!
Singh gained recognition in the UK in 1995 when he launched Miss Attitude, a fashion accessories chain, and later became a popular figure worldwide. He began the Rolls-Royce Turban Challenge in 2017, matching the colour of his turban to his cars for a week, after facing a racist comment about his turban.
Reuben Singh’s Rolls-Royce Turban Challenge
His collection now includes a Lamborghini Huracan, Bugatti Veyron, Ferrari F12 Berlinetta, Porsche 918 Spyder, and Pagani Huayra, along with five Rolls-Royces, each with a matching turban.
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