Aubrey Drake Graham is a Canadian rapper and singer. An influential figure in contemporary popular music has collaborated with Chrome Hearts to create a one-of-a-kind Rolls-Royce Cullinan. The luxury vehicle is a work of art, with customizations like quilted leather seats, engraved rims and a black exterior. The car is also adorned with Chrome Hearts’ signature crosses and features a unique OVO customization.
According to the CH’s co-owner Laurie Lynn Stark, the collaboration is a culmination of a long friendship between Drake and the brand.
Even though Chrome Hearts has been tied to arena-packing musicians since the brand started dressing members of the Sex Pistols in the ‘80s, it’s still a surprise when someone of Drake’s magnitude reaches out. Such a surprise, in fact, that Stark thought she was being pranked by a friend at first.
“The technical side is extremely complicated,” Stark said.
“You have to be up to standards and all that was difficult to pull off.”
Customizing a Roller isn’t like customizing a leather jacket or a piece of jewellery that merely needs to look good.
Stark needed to ensure that the wheels would function properly, that airbags would deploy, and that the leather used was fire retardant.
The hard work clearly was worth it, though, as Drake’s customized Rolls-Royce Cullinan is a true work of art.
