The Cullinan SUV and the latest Ghost sedan each accounted for 40 per cent of total sales in 2021.
Rolls-Royce says it is now the ‘undisputed leader’ in the super-luxury segment for cars priced over N140 million. Rolls-Royce CEO Müller-Ötvös added that waiting times for a brand new Rolls-Royce is now about one year.
Rolls-Royce enjoyed ‘a fantastic 2021’ after delivering a record 5,586 motor cars to clients around the world last year, which was 49 per cent higher than the 3,756 cars sold back in 2020. The British marque reported all-time records in most sales regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the world.
2021’s sales figure is the highest-ever annual sales results in the marque’s 117-year history, thanks to high demand for all models, particularly the Ghost limousine and Cullinan SUV models.
The massive sales, despite the Covid-19 pandemic, forced Rolls-Royce to proclaim itself the ‘undisputed leader’ in the super-luxury segment for cars priced over £250,000.
In an interview with This is Money, Chief executive Torsten Müller-Ötvös said: “It’s very much down to Covid, as with the entire luxury business worldwide. People cannot travel a lot. They cannot invest in luxury services. For that reason, there’s a lot of money accumulated worldwide to be spent on luxury goods. We’ve all profited from that. People are dying from Covid. It makes people think that life can be short and that it’s better to live now.”
He added that despite 2021 being a “volatile and challenging’ year, the biggest challenge was not seeking customers, but satisfying demand which has been ‘never stronger’.
The Cullinan SUV and Ghost cost about N350 million and N330 million respectively to own Nigeria. Mr Müller-Ötvös noted that waiting times for a brand new Rolls-Royce is now about one year.
He said: “If you order a Rolls-Royce today you will expect to take delivery in about a year from now.”
