The BMW Group shared its vision of the future digital experiences inside and outside of cars at the CES 2023 tech trade show.
BMW i Vision Dee is a futuristic mid-size sedan with a new and pared-down design language. The name “Dee” stands for Digital Emotional Experience – and that is precisely its aim: to create an even stronger bond between people and their cars going forward. Future digital functions will go far beyond the level of voice control and driver assistance systems we are familiar with today.
This year, more than 3,200 exhibitors hope to stake a claim in person for where they stand in the tech business and attract investors.
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This CES concept car uses e-ink technology to switch between 32 body colours, while its windshield offers a view of “mixed reality.”
Called Dee, which stands for Digital Emotional Experience, it will merge physical and virtual reality.
The concept is intriguing not just because of Dee, but also due to the reason, BMW said it’ll provide an early look at the Neue Klasse platform.
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