For some people, getting a car is just a means of getting around. So instead of picking luxury, they would go for a car that would serve them for a long period of time—a car that is reliable and fuel-efficient, so they do not have to spend so much while trying to commute. However, for others, getting a car isn’t about getting around. It is a symbol of how much wealth they have accumulated. A symbol of style, class, and luxury. In Nigeria, we have both classes of people. Which are more common in Nigeria? Do Nigerians buy reliable cars or just luxury vehicles?
What are reliable cars?
A reliable car does not frequently break down. While most modern cars are built to last, some brands are still more dependable than others. A reliable car should require only routine maintenance, like oil changes and brake replacements, and have good fuel efficiency and safety features. Reliability also means not having to visit the mechanic often, especially for issues with high-tech features like entertainment and navigation systems.
A truly reliable car is low-cost to maintain, fuel-efficient, and equipped with durable safety features. Some of the most reliable cars in Nigeria are the Honda Civic, Honda Accord, Toyota Corolla, Camry, Hyundai Elantra, Toyota RAV4, and Toyota 4Runner amongst others.
Understanding what Luxury cars are?
A luxury car is more than just an expensive car; it comes with numerous extra features that make it top-notch. These cars can be any size or shape, but they all have luxurious features you won’t find in a regular vehicle. Luxury cars use higher-quality materials and offer exclusive features like advanced engines, transmissions, sound systems, safety features, and more amenities. They just scream this charm and class. “Luxury” can describe various vehicles, from compact coupes to large pickups, and the brand alone doesn’t always indicate luxury status.
For instance, Jeep is not typically seen as a luxury brand, but the Grand Wagoneer cost over $100,000, more than double the starting price of the entry-level sedans from Toyota’s luxury brand, Lexus. Luxury cars are packed with features like massaging chairs, heated seats, and built-in entertainment systems. Each component is carefully designed to enhance the car’s luxury appeal. They also have beautiful interiors with high-quality materials, leather seats, and wood panelling, giving them a refined look.
Brand names like Audi, BMW, Cadillac, Infiniti, Lexus, and Mercedes-Benz are often seen as luxury due to their reputation, marketing, features, and price range.
Do Nigerians buy reliable cars or just luxury cars?
Looking at the most popular cars found on Nigerian roads on a regular day, it is fair to say Nigerians prefer luxury cars over reliable ones. Many Nigerians enjoy showcasing their wealth, and owning a luxury car is one way to do that. Among older adults, it’s common to see reliable cars like the Toyota Corolla, Camry, Highlander, and 4Runner. However, the younger generation tends to go for luxury brands, with Mercedes-Benz being particularly popular. While Mercedes-Benz may not be the most reliable, it is undeniably one of the most luxurious car brands. You can’t go a long distance without seeing a GLK or GLA on the roads of Nigeria. The S-Class and C-Class are also quite common. Additionally, Toyota’s luxury brand, Lexus, is becoming more popular than Toyota itself in Nigeria, with models like the LX and IS everywhere.
Even among celebrities, you can see them always showcasing their luxury cars as a symbol of their wealth. Even though the Lamborghini, Bentley, and Ferrari are not the best for Nigerian roads and terrain, they are quite common amongst celebrities.
So, do Nigerians prefer reliable cars over luxury cars? Not really. Although there are many reliable cars on the roads of Nigeria, Nigerians tend to prefer luxury cars if they can afford them. For many, cars are not just a means of transportation but also symbols of their wealth, class, and status.
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