In Nigeria this year so far, the Toyota Corolla is the most purchased Toyota car in the country. It will be interesting to unravel the reasons behind this occurrence.
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The relationship between Nigeria and Toyota began in 1965 when the brand was first introduced. Over the decades, Toyota grew into the status of preference it now enjoys. The brand is as much a part of our society, as it is our stories. We buy it brand new, Tokunbo or Nigerian-used. Toyota features in our ‘owanbe’, or church retreats, even family trips and holidays.
Toyota Nigeria displays a range of vehicles for sale. The Camry, Avensis, Prado and Rav 4 are some of the popular selections. However, in Nigeria, the Corolla outdoes all these in preference. So, what really is so special about the Toyota Corolla? Is it its efficient fuel economy system? Or perhaps it’s the front-wheel drive? Or its sleek beauty?
Why is the Corolla the Most Bought Car?
First, the Toyota Corolla (like other Toyota vehicles) has great resale value. The average Nigerian would opt for a Toyota Tokunbo if he had to choose among popular auto brands. Nigerian car users agree that a previously used Toyota has a good number of years on it. A properly managed Toyota car will serve its user lastingly and durably.
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Toyota Corolla InteriorAnother reason for the Toyota Corolla’s preference in Nigeria is the wide array and availability of car parts. In the auto industry, there are many entrepreneurs who deal in vehicle spare parts alongside big brands. It is quite a vibrant and rewarding market. Car parts for the Toyota Corolla are readily available to users. Is this a direct result of an increase in the import of Corollas? Or a consequence of an increase in demand for parts by Corolla users? Or perhaps a combination of both?
Uber and bolt Recommend Mostly Toyota Corolla
Another factor which gives credence to this Corolla preference is Uber. The American multinational transportation network company has a list of specified vehicles for its services. The Toyota Corolla features on that list. When Uber gained prominence in Nigeria, the company received an influx of young, enterprising and skilled drivers. These drivers took the opportunity that Uber provided. Many of these drivers did not have their own vehicles. Instead, they arranged to earn as drivers while paying the vehicle owners for using their cars. It is not surprising to find that the Corolla is popular among Uber drivers.
Most Toyota Corolla are Bought for mobility service provider
Many users find that the Toyota Corolla is reliable, and durable, and enjoys the availability of spare parts. This also means, invariably, that these users find the car easy to fix whenever such a need arises. Because parts are readily available, mechanics can easily access parts when they need them. Since there are various options in the market, these mechanics can get the best deals.
Consequently, Toyota Corolla users must take precautions for safety and security. Owners should ensure their cars are insured. Also, car safety arrangements must be carried out in order to ensure the long and enjoyable use of the Corolla.
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