Just the Cadillac emblem literally symbolizes superiority. The Cadillac brand cemented itself as a central part of luxury car culture over a century ago because of its lavish features and styling.
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Currently speaking, Cadillacs may not be the top-selling model in Nigeria, but the brand is still highly regarded and coveted by many.
Caddilac Cars is a Mega Status Symbol
Way back when Cadillac’s claim to fame was being “The Standard of the World”. This brand doesn’t quite sell models like they used to and this is largely due to their declining quality. Still, Cadillac’s vehicles are not cheap by any means. Cadillac’s iconic Escalade SUV starts at over N100,000,000. One of the more affordable options in this brand’s lineup is the CT4 sedan and even this option is still expensive.
All this is to say that Cadillac still has the art of luxury perception on its side. Wealthy people tend to value the appearance of luxury and especially view cars as status symbols. Lots of car lovers and owners are still drawn to Cadillacs because they are extravagant. However, many of the drivers who still drive Cadillacs today are of an older generation. For instance, President Bola Tinubu.
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Cadillac Has Benefitted From Great Publicity
In the early 2000s, American rappers like Jay-Z were constantly seen riding around in an Escalade. Jennifer Lopez used to feature classic Cadillac sedans in her music videos and they were in her movies too. And way before this, Aretha Franklin was seen riding around in a pink Cadillac in her “Freedom of Love” music video in 1985. Pop icons truly helped make the Cadillac brand so strong.
The Cadillac is also seen in some past presidents of America’s motorcade, and all of these added to how the Cadillac is regarded to date.
Cadillacs offer A Lot of Tech Features
In addition to Cadillac’s eye-catching style, the carmaker has also worked to provide buyers with some of the latest in-car technology. Modern Cadillacs come with the award-winning Uconnect infotainment system. This system may take some time to get used to, but overall, its interface is simple to use.
The latest Uconnect system features a sharp infotainment touchscreen display that allows drivers to purchase food or gas with a couple of clicks. The system can also store your favourite food orders for future use. Other desirable components of the Uconnect system are Apple CarPlay, Android Auto, and navigation. Features like these can make your drive a more pleasant experience.
Conclusion
Cadillac helped make luxury driving what they are today. It became one of the world’s known luxury cars early on, and it has continued to maintain that perception to date. However, the Cadillac is mostly found amongst wealthy older people, and the current president of Nigeria owned a handful of the Cadillac vehicles before he entered office.
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