Toyota has some of the best brand loyalty in the industry. Almost everyone loves Toyota cars, and their cars are the most popular on Nigerian roads. So what does this company do that makes customers fall in love with its cars?
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Vehicle owners everywhere have their favourite trucks, SUVs, vans, and even cars. Some are loyal to a specific brand, like Ford pickups, while others love their Chevy SUVs. But there are still others that do not just love their cars. They’re sticking with them for a long time.
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The iSeeCars made a list of vehicles drivers tend to keep for several years. The list shows how much people love their Toyotas because it’s several times on the list. So, why do people stay true to the Toyota brand?
Why Do Car Owners Love Toyotas So Much?
It’s not surprising that out of all the cars and pickups out there, Toyota products are the ones people love the most by keeping them in their possession longer than the others. Toyota vehicles are well known for reliability and dependability.
Generally, Toyotas are less likely to break down; on the off-chance that they do, it’s relatively inexpensive to repair them.
The important factor, though, is that if you perform proper maintenance regularly, a Toyota vehicle will more than likely last you long enough to pass on to your children when they get to driving age.
It’s not uncommon to see one of these go well over 200,000 miles, which is the major selling point for many potential Toyota owners. It also helps when you go to buy one because you can purchase an older used car for less money than a brand-new one.
What Made Toyota Cars What They Are Today?
As Scotty Kilmer explains, Toyota’s key to success was to introduce new concepts a little at a time and improve upon them before throwing too much into one car. Other automakers would try to add many new features into a vehicle only to spend more time and money trying to perfect them.
Most automakers tend to focus on quarterly sales and rarely think too far ahead. Toyota is slowing its pace with the improvements now, so it can focus on a year or two down the road to see which direction it wants to go.
Toyota’s reputation for reliability continued because its products were more dependable and cost-effective. The company also doesn’t load a ton of features into its vehicles to keep them relevant for quite a while. How often do owners buy good quality pickups, for example, only to trade it off in a few years to get the new shiny amenities that the newer model sports? Toyota owners don’t have to do that.
What Toyota Models Do People Love The Most?
According to the data collected, Toyota holds 10 of the 15 spots for the longest-kept vehicles. Of the 10 on the list, four are sport utility vehicles, including the Toyota Highlander, RAV4, 4Runner, and the Land Cruiser. There are also three cars, the Prius, Corolla, and the Camry. The last three on the list are the Tacoma, Tundra, and the minivan, the Sienna.
It’s been said that automakers stopped putting effort into manufacturing quality cars so that they could focus more on the SUV and pickup market. Even though Toyota’s SUVs are more popular on this list, they still continue to improve upon their car segment because they generally sell well among Toyota owners. The ‘Toyota Corolla, for example, has sold over 44 million globally and falls under the number 12 spot on the list.
Conclusion
Drivers tend to keep Toyotas because of their low prices and reliability. Being able to depend on a vehicle to go where you need to without too much stress about whether the vehicle will run says a lot. Also, knowing that the car will run even after the mileage on it turns over at 200,000 miles makes it more of an investment and less of a short-term luxury.
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