Why Do Skitmakers Buy Cars Each Year, Do They Make a Lot of Money?

• Skit makers in Nigeria are always buying cars year after year, leading many Nigerians to wonder what their source of income is.
• The reality is that creators in Nigeria have multiple streams of income that pour into their wallets monthly.
• We dissect all these revenue streams to help readers understand why many Nigerian skit makers can afford to purchase cars each year.

Many Nigerians have become wary of skit makers who suddenly get into the industry and are already “cashing out” from the business. For many of them, this means being able to afford to buy cars, and houses and splurge on luxurious lifestyles. To many Nigerians, it’s become confusing as to how many of these skit makers are already making enough money to afford the cars they are constantly splurging on.

The many questions many Nigerians have in their minds concerning skit makers all boil down to one: does content creation give a lot of money? The short answer is, yes. The follow-up question that would surface in the minds of many is: how? 

In this article, we will take you through some of the many ways skit makers in Nigeria are earning, and how that has been able to support them with buying the various cars they own.

How Skit Makers in Nigeria Make a Lot of Money to Buy Expensive Cars

There are several ways through which skit makers in Nigerians are making money which is helping them afford the lifestyle they are living today. A seasoned Nigerian skit maker earns from virtually all the earning channels we’ll be listing below, while the average one earns from at least 4-5 revenue streams we will be highlighting below.

These revenue streams include:

1. Sponsored Posts

Most of the social media content skit makers share on their social media pages or stories are not just posts they decided to shoot, but ones that they’ve shot to help promote or market the products of a brand. They charge per post for this type of advertisement. 

2. Adverts for Brands

Another advertisement avenue is the ones they sign up to do for brands for an agreed duration of type. Unlike the sponsored posts that are targeted towards specific social media platforms, these types of ads are spread across their various social media channels.

3. Collaborations

Skit makers in Nigeria make money through their collaborations with other skit makers or brands. This way, they gain more exposure while also getting money into their pockets. Collaboration is one of the ways they earn from their craft.

4. Referral Bonuses

Often, skit makers make deals with brands to get a percentage for each lead or sale they bring to their page or website. As such, the more people purchase an item or visit a link using their referral link, they get a percentage of the money made by the brand.

5. YouTube Adsense and Royalties

Notice it’s very hard to find a skit maker in Nigeria who does not have a YouTube channel. Well, that’s because YouTube offers creators an opportunity to earn from ads run across their uploads. Even older posts on YouTube make additional money for their creators the more new views they get, and it comes in the form of royalties.

6. Brand Ambassadorship 

Skit makers in Nigeria who have gained a lot of popularity and following become attractive to brands that are trying to reach their target audience. For this type of skit makers, it means brand ambassadorship deals, which means they are paid a certain amount either monthly or annually to continually market the brand’s products and drive sales for the brand in return.

7. Featuring in Movies

Most skit makers in Nigeria also feature in Nollywood comedy films. For each feature, they get paid a certain amount by the producers. Often, they are made part of the film either for their creative geniuses or to help the film producers gather more watch time when the movie airs.

8. Comedy Shows

Seasoned skit makers in Nigeria earn by organizing their comedy shows where people pay for tickets to attend the event. This has been one of the oldest ways skit makers and comedians earn their money.

9. Social Media Creator Funds

Apps like TikTok and X (formerly Twitter) now pay skit makers and creators a percentage when they meet certain criteria and post regularly on the platform with lots of engagements from other users. Interestingly, these apps pay in Dollars, which happens to be a lot of money when converted to Naira.

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So, why are skit makers in Nigeria buying cars each year? Because they have multiple streams of income. The average Nigerian skit maker with 10k followers across 2-3 social media platforms, and gets lots of watch times and engagements earns at least $1,000 each month which is about 1 million naira. This revenue doubles when you factor in the brand deals and ads they run for brands each month. It’s safe to say that content creation has become the new gold in the world and creators are cashing into the gold rush.