- Changan and Geely are two popular Chinese Auto brands available in Nigeria.
- However, the number of Geely vehicles on Nigerian roads is gradually declining, while Changan vehicles dominate the scene.
- Why exactly are Changan cars taking over in Nigeria? We answer that question in this article.
Changan and Geely cars are both Chinese vehicles you will find on Nigerian roads today. Both vehicles have been heavily marketed by Mikano Motors, which is one of the major reasons why most Nigerians have gained knowledge of these two Chinese Automobile companies.
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While Changan has only a few years under its belt in Nigeria, Geely has been around in the Nigerian market for a longer time frame. However, in the past couple of years, the popularity of Changan has been dominating that of Geely, and this is also reflected in the number of Geely vehicles you’ll find in Nigeria today.
So, why exactly are Changan vehicles taking over from Geely in Nigeria? Below, we will go in-depth to share the core reasons why this is so.
Why Changan Cars are Dominating the Nigerian Car Scene Over Geely Vehicles
Once upon a time in Nigeria, Geely cars were the most popular Chinese car brand you’d find around. But today, Changan is dominating, with its name being the Chinese brand in the mouth of many Nigerians and car dealers.
What could be the reason?
- Mikano Motors Partnership with Changan Motors
Before now, Mikano Motors had been exclusively promoting Geely Motors in Nigeria. However, the brand has been having some issues with Geely because Mikano Motors decided to expand to include another Chinese Automaker, Changan.
This largely affected Mikano Motor’s partnership with Geely, causing the company to stop promoting Geely vehicles since July/August 2022 and redirecting their attention towards Changan Motors, with whom they’ve been actively promoting ALL their products
So, this partnership between Changan and Mikano Motors and the decline of Mikano Motor’s partnership with Geely has impacted the popularity of Geely vehicles in Nigeria. While they are still in the market, not many are talking about these Geely cars, which also means that not many Nigerians are buying Geely vehicles.
- Changan Motors Comes with Advanced Exterior and Interior Design
Although the partnership has been a major reason Changan cars are gradually becoming popular in Nigeria, it has also taken over from Geely due to its advanced exterior and interior design. Without any doubt, Changan vehicles come with very attractive outward and inward styling that draws the attention of any buyer.
This does not in any way suggest that Geely vehicles are not appealing to buyers, however, more Nigerians are drawn to Changan due to its futuristic design that outweighs what’s obtainable with Geely.
- Impressive Customer Reviews
Part of the Mikano x Changan marketing campaign has been partnering with notable figures in Nigeria who have purchased this vehicle for themselves and shared their honest reviews about them. One of the most notable reviews Changan Motors has gotten has come from the Nigerian actress and physiotherapist, Jemima Osunde who took Nigerians with her to purchase the Changan Uni-K early in January.
Since purchasing the SUV, she has returned time and again to share updates concerning her experience owning the Chinese SUV in Nigeria. What this has done is influence the minds of many Nigerians who were on edge about Chinese vehicles, encouraging even more people to purchase Changan vehicles for themselves.
Conclusion
The above-listed reasons are the top reasons why Changan cars are taking over from Geely vehicles in Nigeria. If Geely wants to return to its place of popularity in Nigeria, the brand will have to improve its vehicle’s design, styling, performance, and reliability, and also invest heavily into its partnership to drive sales and overtake Changan on be on the same wavelength.
