Car advertising guru Rory Sutherland has noted that Rolls-Royce and a few other luxury car brands are ditching car shows completely, instead finding other alternatives for showcasing their vehicles.
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For car enthusiasts, car shows are usually the highlight of each year as it gives a sneak peek into upcoming models, their designs, and other concept cars companies are working on.
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But Rolls-Royce is opting out of the car show race. It’s not for the short term but for the longer term.
In general, reports show that the popularity of car shows is declining since car lovers can easily find what they are looking for on the Internet. Before now, it was the perfect way for automakers to display their new vehicles.
Now, they’ll rather display them online than pay high costs to showcase them at car shows. For car markers like Rolls-Royce, exhibiting cars on the internet has the potential to lead to more impulse purchases than watching them at car shows.
From this, it’s evident that manufacturers like Roll-Royce are thinking more in terms of return on investment rather than publicizing cars at car shows.
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