Bentayga Remains the best-selling model As Bentley Motors record 14,659 cars sold in 2021

A whopping 14,659 cars were recorded to have been sold by Bentley in 2021, which is a 31 per cent growth when compared with the previous year, 2020. In the first half of 2021, the company recorded 7,199 car sales across different regions.

The Bentayga SUV, which was launched in 2015, remained its bestselling model. The SUV took a 40 per cent share of the total sales.

Americans remain the number one market with the highest-ever sales figure, followed closely by China. Celebrities remain its major consumers.

On Thursday, the automobile manufacturing company, Bentley Motors, announced it delivered a total of 14,659 extraordinary cars in 2021, which is an increase of 31 per cent over the previous record year, at 11,206, in 2020.

The success of this new hybrid option ensured Bentayga remained Bentley’s number one model. Bentayga sold more in its fifth year of sales than ever before, establishing itself as the most successful luxury SUV in the world.

Moreover, a full year of Flying Spur sales around the world and the introduction of the Continental GT Speed, among 11 new derivatives launched, were added to the success of Bentley Motors in 2021.

The Americans maintained its position as the biggest selling global market, which was followed closely by China. Combined, the Americas and China contributed more than half (56 per cent) of Bentley’s total global sales.

Also, the Bentayga accounted for 40 per cent share, Bentley’s definitive luxury grand tourer, the Continental GT accounted for 33 per cent of total sales, split between 60 per cent coupe and 40 per cent convertible.

With the highly anticipated market entry of the Hybrid imminent, the Flying Spur’s 27 per cent of total sales is expected to grow even more this year.

Adrian Hallmark, Chairman and CEO of Bentley Motors, commented on the global sales results by saying:

“2021 was yet another year of unpredictability though I am delighted to be able to confirm that we overcame significant headwinds, and deliver a breakthrough in our sales performance. This is our second record sales year in the successive years and is a positive sign of our brand strength, operational excellence, strong global demand and affirmation of our strategic priorities. 

The reaction to the market introduction of the Bentayga Hybrid and anticipation for Flying Spur Hybrid demonstrate the path the luxury sector is heading, and we are positioned firmly at the forefront. These numbers are validation that we not only lead the sector in sales and market share, but also investment in electric technologies and commitment to being the first fully electrified and zero carbon luxury Car Company in the world.”

REGIONAL PERFORMANCE

In terms of regions, a total of 4,212 cars were delivered to America, an increase of 39 per cent on the corresponding figure for 2020 which was 3,035, thanks to the introduction of the Continental GT Speed and a full year of sales of the Flying Spur.

Bentley’s biggest growth for the second consecutive year was reserved for China, recording a sales increase of 40 per cent, 4,033 cars, against 2,880, as the traditional four-door market maintained strong sales of Flying Spur and Bentayga. 

Europe closed the year with the delivery of 2,520 cars, against a figure of 2,193 in 2020, a 15 per cent increase driven by evenly split sales across model lines.

Bentley’s home market in the United Kingdom continued its consistently strong performance, recording sales of 1,328 cars. This represented an increase of 14 per cent over the previous year.

Bentley delivered 915 cars to the Middle East in 2021, against a total of 735 the previous year, while the Asia Pacific region delivered 1,651 cars, against 1,203 sold in 2020, an increase of 37 per cent.