The Nigerian car market is rife with several vehicles available for sale. It’s almost impossible not to find a vehicle you want to buy in Nigeria. Either you’ll find the new or used version of that car.
Nigeria also has the largest second-hand car market in the country, and as such, it makes it one car market where you’ll find even vehicles that have phased off over the years. Do you need a place to buy as far back as the 2005 Toyota Corolla or Camry? Nigerian market got you; in fact, Carmart’s website has various trim levels of these vehicles available to date.
How to consider best-selling cars
When considering the best-selling cars, there are several factors to take into account. Here are some of the most important considerations:
- Sales figures: The most obvious factor to consider is sales figures. The best-selling cars are typically those that sell the most units over a given period of time, whether that’s a month, a quarter, or a year.
- Market segment: Different cars appeal to different segments of the market. Some cars may be more popular with families, while others are designed for city driving or off-road adventures. When considering the best-selling cars, it’s important to look at the market segment each car is targeting and how well it’s doing in that segment.
- Price: Price is a critical factor in the popularity of cars. Some of the best-selling cars are priced more affordably, making them accessible to a wider range of buyers. Other cars may be more expensive, but offer additional features or luxury options that justify the higher price point.
- Quality and reliability: Cars that are known for their quality and reliability tend to be more popular with buyers. When considering the best-selling cars, it’s important to look at their reputation for quality and reliability, as well as their safety ratings.
- Marketing and brand reputation: Marketing and brand reputation can also play a significant role in the popularity of a car. Some car brands have a strong reputation for quality and reliability, while others are known for their innovative designs or marketing campaigns.
The best way to consider the best-selling cars is to take into account a combination of these factors. Sales figures, market segment, price, quality and reliability, and marketing and brand reputation all play a role in the popularity of a car. By considering these factors together, you can get a better sense of which cars are truly the best-selling and why.
However, as much as several cars are available for sale in Nigeria today, some cars are constantly topping the best-sellers list, making them popular amongst buyers.
Below are some of the top 10 on that best-seller list.
Toyota Corolla
As always, the Toyota Corolla maintains the number one position as the fastest-selling car in Nigeria because of its popularity. It’s safe to say that the Corolla is the #1 sedan in Nigeria.
It made its highest sales in the world in 1997. However, to date, it still makes high sales due to its reliability, quality, and value. The fact that the 2023 Corolla is equipped with the finest technology is not even making it lose the #1 position anytime soon.
Toyota Camry
Next on the best-seller list is the Camry, which follows behind the Corolla. Everything that the Corolla is, the Camry also is. Their difference is not that wide. Because of this, Nigerians who can’t afford the Corolla or don’t find available ones quickly go after the Camry. Today, the Camry is the second highest-selling car in Nigeria.
Toyota RAV4
International buyers are not the only ones in love with the RAV4. Nigerians love this Toyota SUV so much. The vehicle is portable and has sufficient luxury features and tech that make it stand out. It doesn’t matter the model year Nigerians are buying, the RAV4 is always gaining a lot of buyers. Now, the 2023 model keeps it on top as one of the best compact SUVs competing with the Honda CR-V.
Toyota Hilux
There’s no best-seller list without the honourable mention of the Toyota Hilux. It’s another Toyota vehicle with hundreds of buyers in Nigeria each year. Buyers of this truck in Nigeria range from wealthy businessmen to politicians and the security services in the country. As such, there is always a high demand for Hilux trucks each year in Nigeria.
Honda Accord
One thing Honda cars will do is be the best alternative for Toyota cars. The Honda Accord is another sedan Nigerians are constantly running after when they cannot afford Toyota sedans like the Camry and Corolla. The interesting thing about the Honda Accord is that it gives ⅔ of what you expect from the Corolla or Camry. So, tell me why Nigerian won’t obsess over this vehicle each year and send it on the top best-selling chart list?
Toyota Sienna
Which other family-sized vehicle sells faster than the Sienna in Nigeria? Name two, I’ll wait. The truth is that even the Honda Odyssey, which is in its category, cannot beat Nigerians’ love for the Sienna.
It’s impossible not to find at least 10 Sienna vehicles on Nigerian roads within an entire day. It has a cult-like following, and almost every married man in Nigeria has one sitting in his garage.
Lexus RX 350
Many Nigerians’ theory that keeps the Lexus RX350 constantly selling out in the country is: if you cannot afford the Benz, buy the Lexus. Lexus is now becoming a sub-alternate for the Mercedes Benz most people cannot afford. The RX350 especially considering it’s the base trim of the RX model, and the price is lower than other trim levels.
Range Rover SUV
The Range Rover SUV suddenly became the dream car for many Nigerians, and while many Nigerians can’t afford the latest models, many go after the older models. But, the Range Rover’s latest models are still being sold fast in dealerships because many Nigerian celebrities also love the SUV.
Toyota Highlander
The Toyota Highlander is another Toyota vehicle that is fast-selling in the Nigerian market. The SUV is a larger version of the RAV4, and those who need bigger SUVs with larger seating capacity target the Highlander. Today, it’s become a favourite car for many wealthy Nigerians to the point that it’s become impossible not to find it in the convoy of politicians and wealthy Nigerians. They are the ones keeping the Highlander selling out each year.
Toyota Venza
With its rugged look, the Venza is the vehicle many Young Nigerians go after when they cannot afford the Lexus SUVs. Venza’s price is relatively cheaper than that of the Lexus SUVs. So, as many who cannot afford the Lexus buy it each year, it keeps the Venza as one of the fastest-selling cars in the country.
Conclusion
If you paid attention, you’d notice that most of the fastest-selling cars are Toyota vehicles. That shows how much dominance Toyota vehicles have in Nigeria and how much everyone wants either the Toyota sedan, truck, SUV, or Minivans.
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